Marketers say that ad prices have exploded in recent years
Well.
This isn't true.
Advertising costs haven't risen over the last few years. It's quite the opposite: they have gone down.
Then, what's happening?
What's happening is that almost all advertisements have minimum impact, and people are creating them with zero knowledge of the subject.
We're at a point where someone watches two marketing videos on YouTube and starts an agency.
And the worse they are at it, the more expensive ads get for them (starting a vicious cycle that only gets more and more extreme).
That's the reason.
Do I have a problem with this?
Not at all, quite the opposite. You'll see how this will be an advantage for you.
That's why you'll hear some marketers, business owners, or kids with rented Lamborghinis saying things like...
"Ads prices are going up."
"Getting leads is harder every day."
"Running ads used to be easy, but not anymore."
And look, most of them aren't saying this to deceive you. They genuinely believe it. In fact, a long time ago, even I thought it was true.
But then I started to do things the right way, and what I discovered was that...
— "What is the blackbook like? What does it contain?"
The blackbook is a read rescued from my previous and extinct membership, written by me, which consists of 52 high-value pages in a PDF file.
It contains proven tactics to get everyone to see your stuff. Whatever it is. Even if it is only your pretty face, or your business.
It's up to you whether you get it now, or never hear of it again once the deadline passes.
— "Is this blackbook for me? Will I get anything out of it?"
This blackbook is for you if:
You advertise something (or have the future intention to)
You advertise something for someone (or have the future intention to)
And that's it. There is no much mystery about it.
If you advertise (and it doesn't have to be paid ads selling a product, it could be just creating content for your personal brand), you'll recover the investment multiplied times over.
If you don't advertise for yourself, and just sell services, you'll be creating so much better ads and content for them, which result in more clients, higher prices, and at the end, better business for you.
If you have no intention of advertising anything for you or for someone because you live in an igloo in Antarctica surrounded by penguins, don't buy it, you won't get anything out of it (except if planning in selling one of the penguins).
— "Isn't it $75 a lot for 52 pages?"
It's the material I use myself as a reference every time I'm going to make or publish ads. You'll learn how to write genuinely profitable ads for the rest of your life.
So yes, I consider it cheap (a lot) for the knowledge it delivers. It'll probably pay itself many times over with just one ad. You'll write far better ads than the vast majority of people out there. And I'll teach you how to do it in a way that is incredibly simple and highly profitable.
— "Isn't it way too cheap for what I'm getting?"
This question is specially funny because it's just the opposite of the previous one. As always, some complain, and others learn.
— "Is there any kind of money-back guarantee?"
No. This is a read with serious, high-quality content, and I expect the same commitment from you.
— "When will I be able to access the blackbook?"
As the same way with the rest of my products, right after buying it you'll be redirected to a page where you'll be able to read and download it.
On top of that, you'll receive an email with the access to the content.
— More questions?
Don't ask me, I won't answer. I consider you recover the investment with just one ad you publish with it. With one.
And with this blackbook you'll be able to create thousands of them, create content that stick like gum in the mind of people, and so much more.
If you still consider the investment isn't worth it, probably you're doing the right decision with not buying it.
This product is a complete blackbook written by me, a 52-page PDF.
With this time investment, you'll learn how to make ads that represent you and your business the way it deserves to be represented.
It's that simple.
Trust me, you don't need anything more than that.
You'll learn how to create profitable and effective ads using a variety of psychological angles tailored to fit your needs, your business, your message, and your campaigns.
You'll see exactly why some ads win big, what's behind them, the intentions, and the reasoning...
And why others fail spectacularly.
One more thing: you won't find templates here.
You'll see the patterns, psychology, tools... but fill in the blank templates that let you avoid thinking and don't give you the real reasons why they work?
Come on. For that, you can just do a quick search on Youtube.
In fact, if you ever have trouble sleeping, I highly recommend searching for marketing, persuasion, or copywriting videos on Youtube.
Works every time.
What I'm going to do is show you how to make the best ads possible for you.
For your personality, for your business, for your message, and for your particular situation.
And you do that by actually having the tools and thinking for yourself, not by filling in blanks.
Now, regarding the financial investment for this. I don't know if you're expecting to pay a few thousand like you would for most useless courses out there. But I'll tell you this: it pays for itself with a single ad.
So trust me, you don't have to worry about the price.
The only thing you have to worry about is having a genuine desire to put your brain to work, and create the best ads you have ever made using the tools you're about to get.
If you know how to do it, of course.
Here is how it works...
Social media platforms want people to run ads. That's how they make their money.
But more importantly, they want everyone to stay on their platform as long as possible.
If they just started spamming people with insufferable ads like they were high, users would simply leave the app.
So?
So they want a specific type of ad. Ads that go viral, that entertain, that get comments, etc.
In short, ads people actually like.
Is your ad good? Is it provocative? Funny? Smart? Interesting? Do people share it? Do people comment on it?
If yes, your business, personal brand, or simply your pretty face will have thousands, even millions, of eyes on it for a ridiculously low price.
On the other hand, and this is true, an ad that does none of those things is punished more and more every single day.
So, right now in 2026, we're seeing an interesting trend.
If your ad is good, you'll get massive attention for pennies.
If it's bad, you'll be swimming agains the current. You'll pay absurd costs, it won't be profitable, and it'll completely drag your business down.
It's that simple.
Look.
I'll give you a quick example of a good ad and a bad one.
Today I was out on my daily walk, and I saw that a circus had come to town. But not a normal circus...
— Running ads is actually getting cheaper every single day! —
— The circus of terror —
Oh.
I walked past it, and just judging by its appearance, the real terror would be wasting time going inside.
But that wasn't the true terror.
My legs started to tremble, cold sweat covered my body, and I felt like my heart was going to explode in my chest.
All of this happened when, a few meters down the road, I saw one of their street ads.
A massive poster featuring a little girl screaming with the headline:
"Muy guap@"
In English, in this context, it would be something like "Awesome". But they used the "@" symbol at the end of the word just to make sure they included the two genders (let's just hope there isn't a new gender tomorrow that gets offended by it).
They promised terror, and we received terror.
Marketing terror.
Hahaha.
Jokes aside, this is what you usually find every time you open social media.
Maybe not that bad.
But if someone, for example, is selling their copywriting services, you'll find crap like:
"Make more money with the power of words."
"Make your clients fall in love with you using the power of copywriting."
"Your business has a problem: its communication."
Come on.
What do you feel when you read that?
Nothing. You feel nothing.
And if you are a good copywriter, the sudden urge to shoot yourself in the balls.
— Don't tell me, make me feel it —
Hell, don't tell me that you are gonna make me fall in love, just do it.
Make the reader feel rage, make them feel desire, get them horny, or make them want to knock your teeth out. But don't tell them about it.
This is copywriting, this is marketing, this is persuasion, this is really understanding what makes people take action.
It's moving emotions from one extreme to the other, culminating in what you want them to do.
But no, instead you find everyone acting the same, saying the same things, and in the same way. Everyone regurgitating the same messages about changing lives, having the possibility to work remotely, wanting to make a better world...
And always with a fake smile, and almost looking like they're apologizing for their own existence. Walking on eggshells to make sure they don't offend anyone, or trying to hide the fact that they're selling, as if it were some kind of crime.
(Living and selling are the exact same thing. If you are here, I hope you already have that tattooed inside your skull.)
So, what would a genuinely good ad for selling your copywriting services look like?
"When John looked at the revenue for the year that was about to end, he couldn't have been happier.
He had exceeded all his expectations.
The business was solid, the clients seemed happy, his employees felt aligned with the company, and all his payments were in order.
It was time to enjoy what he had achieved.
About six months later, he realized he was going to struggle just to match the previous year's results.
He started wondering what might be going wrong, but he didn't give it too much thought. It was true that his ads weren't working as well now that his competitors had practically copied them word-for-word.
That year ended with a 7 percent drop in revenue.
But since he was still turning a profit, he ignored the warning his numbers were screaming at him: his training programs weren't converting like they used to, and the people landing on his website were spending less time reading it."
Now, that makes them feel the pain. That creates a clear visual in their heads.
Imagine for a moment how many companies out there are doing well, but are slowly starting to lose steam. It's incredibly common.
And not only that, but a lot of successful companies that haven't hit the brakes yet will be interested in your services just to get ahead of the problem.
All because you make them see the situation crystal clear in their minds, and make them feel the pain points as if they were real. Because they are.
Finish it with a call to action saying your job is precisely to prevent that exact situation, and you'll have writen a better ad than 99% of copywriters out there.
That said...
After writing highly profitable ads for myself, and teaching thousands of people how to do the same through my emails, I have created a product that will help you immensely, whether you want to run ads for yourself or sell your services to others.
It's the perfect product.
Perfect.
— The Advertising Blackbook —
✔ A story your daughter can't read. It's provocative, obscene, and weird. So weird, that you'll actually make money with it.
✔ The best advertising is the kind that gets people to [ . . . . . . . . . . ] (you'll see the continuation on page 10).
✔ Why acknowledging that nobody gives a shit about you is a recipe for success, and how to leverage it for your ads, no matter what industry you're in.
✔ Curiosity vs Beliefs. The mistake most marketers make (and you probably are making, too) that causes your messages to fall flat, and as a result, kills your sales.
✔ The higher your ad spend, the larger the audience you reach. And the larger the audience, the [ . . . . . . . . . . . . ] your ads have to be to stay profitable (the answer, on page 12).
✔ "Mom, before you beat me up, smoke a cigarette." Why this real, famous ad worked so incredibly well, and how you can use the exact psychological angle, on page 47.
✔ The ultimate ad creation process. Often, the bottleneck isn't a lack of good ideas, but the execution. This is the framework to create so many ads in so little time that your competitors will wonder what the hell you eat for breakfast (and it has nothing to do with AI).
✔ And get 300 clients in 30 minutes even if you don't have a watch to tell time. Why do you think this ad worked for me so well?
✔ Something you absolutely CANNOT do when publishing your ads... unless you want to look like an idiot and throw your money down the drain. You'll see it in detail on page 34.
✔ Abs are made in the kitchen, not in the gym. And why this has everything to do with running ads.
✔ The 80-20-0 rule for creating ads, and why you must intentionally create imbalance to make an ad work.
✔ A David Ogilvy quote you need to repeat like a prayer 10 times every single time before you create an ad.
✔ The "Seriously - Keep Going - Holy Shit" structure. A structure that you'll be able to use (using your brain) to create infinite (and profitable) ads, on page 43.
✔ How you can multiply your business by 5, 10 or 100. This isn't an exaggeration, there's no need to exaggerate at all. You just have to be proficient in this one skill.
✔ The "good cop - bad cop" angle straight out of 80's police movies, that spikes curiosity and dopamine in the first seconds of your ads.
✔ You're in a club. Loud music, lots of people shouting. What is the one thing you could hear that would make you turn around immediately? Apply this to your ads and watch people turn towards your business.
✔ Why ads hit a ceiling, and how to fix it.
✔ How to transform your biggest flaw into a massive competitive advantage for your ads, and for your business (page 50).
✔ What a kangaroo has to do with having an ugly belly, and why knowing this helps you create highly profitable ads.
✔ One of the biggest pieces of bullshit in the marketing world, and how to cash in on it for your ads, regardless of what you sell.
✔ A subtle, clumsy blunder almost everyone makes when trying to capture people's attention. If you do this, you're literally lighting your money on fire.
✔ A mistake that is costing you time, money, and intense frustration, which you can avoid by doing exactly what I tell you in the middle of the first section. Apply this, and see everything change.
✔ The single most important element for the success of any campaign.
✔ Do you know the real goal of a good ad? Very few people actually know it. And without a clear objective, whether your ad works or not depends entirely on luck. And relying on luck is a terrible idea.
✔ The absolute essential first step you must take before writing a single word of your ads.
✔ Something Tony Robbins did in one of his seminars that can be used to make terrifyingly profitable ads (you can apply this to any niche).
— Some things you'll see —
— So... what if you learn how to make good ads? —
Look.
This blackbook will become a highly efficient asset for your business because you'll reach drastically more people while spending the exact same amount of money. And you'll do it by being more persuasive, more magnetic, and far more interesting to the people out there.
Remember: advertising isn't getting more expensive. What is getting more expensive (and will continue to do so every single day) is bad advertising.
Learn how to make good ads, and your business costs will drop drastically. You'll be able to reach hordes of potential clients at incredibly low prices.
And if you don't learn how to create good ads?
Simple.
If you rely on ads to get clients, it won't just cost you money. It will cost you your business. Bad, mediocre advertising will become a dead weight that completely drags you down.
There is no doubt about it.
That's just how it is.
You have to learn how to capture people's attention.
First and foremost: capture their attention. Without that, absolutely nothing else you do afterwards will matter.
By the way, you might be wondering if you need massive resources to create good ads.
The answer is no.
If you want to use them, go ahead. But if you prefer, you can get massive value out of this blackbook using nothing but your smartphone or computer.
In other words, when I talk about ads, don't think about film sets, studios, expensive lighting, makeup, actors, or any of that. You can do it that way if you want, but you can also do it just with your phone or computer.
Whatever fits you best.
Alright, I won't drag this out any longer.
This product follows the exact same line as my previous ones. If you've bought even one of them, I don't need to convince you.
And honestly, if you haven't, I'm not going to try to convince you either.
If you've read this far and you don't think you can make back a measly $75 with a single ad using the things you're going to learn (all the psychological angles, the structures, the examples...)
The absolute best thing you can do is not buy it.
— FAQ —
Have a great day.
Rafael DaVentys